Too bad my summer has come to an end with this shopping trip. I ended up with several tops from Dream Society and some Lollia bath products. Once I finished perusing the denim section, I told myself I was done shopping. The best part? Free alterations on any denim purchase.

Their denim section is pretty extensive, including Joe’s, Lucky Brand, Hudson and Earnest Sewn. With a truly impressive variety of brands to choose from, I feel less like I’m shopping at the shore and more like I’m in a very of-the-moment boutique in the city. If that and the friendly staff don’t draw you in, the clothes definitely will. The store, which opened five years ago, catering to the summer-local crowd, is very picturesque and charming, with a small-town vibe. My most recent find is Pale Moon Boutique. It never crossed my mind that if you go even farther south - to Avalon - there’s actually some decent shopping. When I think of the shore points south of Ocean City, I mainly think of Sea Isle and rowdy bars.

The pale moon boutique